Paddy Power has been positioning itself for expansion in the U.S. for the past three years. In 2015, it merged with Betfair and last year it acquired Draft, a fantasy sports app operating in 35 states. The company also launched the Betfair Exchange, an online wagering service for horse racing in New Jersey that matches customers on both sides of a bet, taking a cut of the winnings. 
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This week it announced plans to build a TV channel devoted to betting on football, basketball, baseball, hockey and soccer if, as expected, the U.S. Supreme Court paves the way for regulated sports betting nationwide.
Kip Levin, chief executive officer for U.S. operations of Paddy Power Betfair Plc, told Bloomberg: 
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Paddy Power’s biggest presence in the U.S. is TVG, which is available in 45 million homes. But the key to the company’s profits is taking bets online on behalf of horse tracks through the TVG’s website, which operates in more than 30 states. It wouldn’t be difficult to expand to football and basketball bets, Levin said, envisioning a scenario where TVG handles online sports wagers for some of the 150 tracks at which it already offers racing coverage and betting.